Wednesday, 18 March 2015

Carmarthenhsire Tourism,

Yesterday I travelled down to Llanelli with some friends to attend the 7th Carmarthenshire Tourism Summit at the Parc y Scarlets Stadium. (The Llanelli Scarlets are one of the major rugby teams in Wales www.parcyscarlets.co.uk)
The event was held by the Carmarthenshire Tourism Association (www.carmarthenshiretourism.co.uk/visitcarmarthenshire.co.uk of which I am a member. Tourism is of huge importance to the county, as it is to the whole of Wales, and it is estimated that it is worth somewhere in the region of £350million to the county alone. The summit is a chance for those of us involved in the 'visitor economy' to meet other businesses and to listen to their experiences in running tourism-based businesses of all kinds and sizes. There were exhibitors promoting a vast range of good and services that are useful to tourism businesses, artisan food producer, visitor attractions, artists & craftspeople who run courses, accountants, energy suppliers and much else.
Great emphasis was laid on the use of social media in marketing and though we can all quote how many hundreds of followers on Twitter (@PenyralltFach) or likes on Facebook we have, what really matters is how many bookings we get and I am not aware from the bookings I get that many of them have found my cottage through either Twitter or Facebook. I have yet to be convinced that social media is little more than a chattering post. (And yes, I admit I do tweet about the cottage and the Teifi Valley despite my cynicism!)

We had a thick milky mist shrouding the farm this morning and as it has lifted the valley has become bathed in sunshine with blue skies and a glorious day has appeared. Our guests in the holiday cottage have gone up into the hills to find the source of the river Teifi. It will be beautiful up there in the wilderness of the empty moors with only the bleat of the sheep and mewing of the buzzards to break the peace.

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