The event was held by the Carmarthenshire Tourism Association (www.carmarthenshiretourism.co.uk/visitcarmarthenshire.co.uk of which I am a member. Tourism is of huge importance to the county, as it is to the whole of Wales, and it is estimated that it is worth somewhere in the region of £350million to the county alone. The summit is a chance for those of us involved in the 'visitor economy' to meet other businesses and to listen to their experiences in running tourism-based businesses of all kinds and sizes. There were exhibitors promoting a vast range of good and services that are useful to tourism businesses, artisan food producer, visitor attractions, artists & craftspeople who run courses, accountants, energy suppliers and much else.
Great emphasis was laid on the use of social media in marketing and though we can all quote how many hundreds of followers on Twitter (@PenyralltFach) or likes on Facebook we have, what really matters is how many bookings we get and I am not aware from the bookings I get that many of them have found my cottage through either Twitter or Facebook. I have yet to be convinced that social media is little more than a chattering post. (And yes, I admit I do tweet about the cottage and the Teifi Valley despite my cynicism!)